Max Simkin - middle-aged man, who lives and works in New York. However, he did not go to work on Wall Street, and is a shoemaker in a small studio owned by his family for several generations. Max lives with his elderly mother and communicates only with barber Jimmy, who is his only friend. He absolutely disappointed with their lives, but can not change anything. But once he finds in his studio an ancient family heirloom, and then bursts into his life the real magic. Now, someone else wearing a pair of shoes, Max transforms into its owner and can be anything from a successful businessman to sultry beauty. He always wanted to trade places with someone more successful, but whether he will like to live someone else's life? ..