The picture tells about the biography of a scandalous American businessman and publisher Larry Flynt. In his youth, Larry, along with his brother Jimmy, had a striptease club called Hustler, but things were not going very well there, so Larry began to send out an advertising leaflet for prospective customers. Soon it turned into a full-fledged pornographic magazine Hustler, and real success came to Larry when he published in the magazine photos of nude Jacqueline Kennedy Onassis. Now Flint becomes a millionaire and enjoys great popularity, which turns out to be the other side. Larry is subjected to numerous attacks by the guardians of morality who oppose his journal.